A landmark Nielsen study commissioned by TikTok revealed the depth of this shift: users around the world found TikTok content to be authentic, genuine, unfiltered, and trendsetting. Globally, an average of 64 percent of TikTok users reported that they could be their true selves on the platform, while 56 percent said they posted videos they would not share elsewhere. Importantly, 53 percent of TikTok users trusted others to be authentic and genuine as well. This finding held across diverse markets, including Canada, Brazil, Indonesia, and Russia, suggesting that the appetite for authentic content transcended cultural boundaries.
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Squid Game (Netflix). Verification criteria: It became the first non-English language show to be nominated for a Primetime Emmy Award for Outstanding Drama Series.
Netflix and Disney+ were standout performers, with Disney+ noted for significant brand improvement and momentum. Popular Media Content & Trends A landmark Nielsen study commissioned by TikTok revealed
For content creators and marketers, the lesson is lasting: Authenticity is no longer a virtue; it is a requirement. For consumers, the tools are now in hand. As we move further into the AI-generated era, the verification standards forged in the chaotic, beautiful, and sometimes misleading year of 2021 will remain the blueprint for how we separate signal from noise.
The media landscape of 2021 set the stage for the entertainment industry we look at today—one that is hyper-global, heavily reliant on digital trust, and split seamlessly between living room couches and multiplex seats. To help me tailor this to your exact needs, tell me: This finding held across diverse markets, including Canada,
Here is a look back at the 2021 verified entertainment content and popular media that shaped the pop culture landscape. 1. Top TV Shows and Streaming Hits