While REWE operates various store formats, the brand (often associated with high-quality private label goods) represents a standard of excellence. The e-learning initiative extends that "Primus" (Latin for "first" or "best") mindset to workforce education.

Quizzes, interactive simulations, and progress tracking keep employees engaged and improve knowledge retention.

: It is accessible via the MeineREWE Employee App , which also includes shift planning, newsfeeds, and internal chat functions. Benefits for Employees

– Possibly within the REWE Group (a German retail and tourism group). "Primus" could be an internal project name, a software platform, or a training module for employees (e.g., for store managers or logistics staff).

You can access PRIMUS Lernen directly through the company’s internal portal. A guide to PRIMUS Lernen is available on the general PRIMUS start page under “My Help” in the help documents tile. The system uses your standard corporate credentials; if you encounter difficulties, your HR partner or IT support desk can assist.

: By moving away from physical bulletin boards and classroom-only sessions, the digital portal ensures all employees—including those on multi-shift rotations—have equal access to high-quality training materials.

– You may be thinking of:

Whether you are a new hire looking to complete mandatory training or an experienced staff member expanding your expertise, the Primus portal is an essential tool in your professional development within the REWE world. What is REWE Primus E-Learning?

All REWE Group employees, including those in logistics and digital sectors. e learning rewe group primus - UMU

The “Welcome to PENNY” onboarding video, as noted, garnered a 1.3 rating from users and over 600 responses soon after launch. Employees appreciate the platform’s ability to consolidate multiple functions into one interface, its modern design, and the flexibility of mobile access.

In a more recent development, REWE has integrated PRIMUS into structured onboarding events such as market days for new administrative employees. Thanks to a PRIMUS-supported process, these events are now systematically embedded into the newcomer experience, ensuring greater transparency, consistency, and measurable outcomes. The platform helps track participation and evaluate the effectiveness of these events, transforming what was once an ad-hoc practice into a repeatable, data-informed process.

REWE does not use e‑learning as a replacement for face‑to‑face interaction. Instead, the company follows a model. Apprentices, for example, attend regular in‑person seminars at their regional training center, where they work closely with a dedicated “REWE Azubi Trainer” and bond with fellow learners. The e‑learning components then supplement those sessions, allowing apprentices to review difficult topics at their own pace, prepare for upcoming exams, and practice with interactive quizzes without being tied to fixed schedules. The combination of social learning and self‑directed digital study has proven highly effective.

Primus E‑Learning is also central to welcoming new employees. One notable example is the online course (Welcome to PENNY), which is required for all new PENNY hires and is also available to any REWE Group employee through Primus.

Access to the Primus platform is strictly restricted to active REWE Group employees, independent retailers (REWE Kaufmann/Kauffrau), and authorized external partners. Step-by-Step Login Process: